In the town of Alcázar de San Juan, in Spain, PKMN architectures created a tourist office that has no posters, no fake traditional products, no clay pots, mini-windmills, and any kind of souvenirs. At first, the Alcázar de San Juan Tourist Office looks just like a simple storefront or regular office. But the one thing that catches everyone’s eye is a three-dimensional sign reminding of what it is and as a way to lure you in to come to check it out. The capital blue letters, which spell T-U-R-I-S-M-O A-L-C-Á-Z-A-R, is turned into a three-dimensional lure inside and outside the Tourist Office. Marking out the area of the workspaces inside, and becoming a dynamic sign outside.

Geometric wooden steps allow visitors and employees to discuss travel plans and have a chat. Staggered surfaces allow staff to casually converse with members of the public without the formality. “A Tourist Office is only an interchange between people. Little wooden steps make this kind of chats, stories, anecdotes, or suggestions possible. A Tourist Office is a place for exchange, the entrance into a context, the storefront of the whole territory…” – said the architects.

Photos by Javier de Paz García

Found on PKMN.es