Swedish real estate agency Fantastic Frank is using powerful tool to get into heart of the customer. Seduction! Photographers and interior stylist work hard to reveal the character of the houses. As the creators say, they are changing the world of real estate brokerage by taking a novel approach to the game. Their philosophy is based on a simple axiom: “we’re not interested in creating something that the majority of buyers are going to like. We’re interested in creating something that at least one person is going to positively LOVE because at the end of the day, a house or apartment can only have one owner.”

Great example of marketing campaign, isn’t it?

Well, their are not just talking. Apartments in Berlin is great example of abode, that has a soul.

Abode In Berlin: Thumbs Up For Terrace

Via Fantastic Frank