Sneaker brand Hoff asked Ciszak Dalmas Ferrari studio to design the interior architecture for their flagship store. The brief was to highlight Hoff’s commitment to purity, clean lines, and simple geometries in their products. It resulted in a minimalist sneaker store on Calle Velazquez in Madrid.
The architects took into consideration the brands’ unisex and colorful products for the final design. Shoes are the protagonists in the store and the whole interior orbits around them. To achieve this, the team used a neutral and soft color palette composed of pink, grey, and pale washed green tones. Marble, stone, and lacquered metal are the hard solutions for a balance between architecture and products to display. All this, combined with a hand-made resin floor application, conveys a zen-like sense of spatial harmony.
On the main wall, the display solutions elevate the sneakers to a higher formal status, presenting the products as unique pieces, put on customize platforms that change in color and materiality. The perception is very intimate, in contrast with the urban and colorful image of the products. On the secondary wall, new collections are presented on a flexible add-on metal system in blue colors, customizable with different messages, signages, and graphics.
The architects furnished the store with bespoke pieces, such as the sofa, tables, props, and visual accessories. The central area is revolving around two Sepulveda Stone tables, a traditional material of the Madrid region that provides a sense of natural earthiness. The stone finish resembles somehow the limestone and sandstone in a beige salmon tone.
The team treated curved walls with a layer of pink-mauve pigmented cement called “Mountbatten Pink” (known to be the color used for the naval camouflage by the British Royal Navy during World War II). They also used large mirrors in the corners to widen the space and reflect the customers during the fitting moment.
Photography by Asier Rua